Category: verbs

Here’s a few new-media BA gems that I’ve found on Twitter recently.

First, this unneeded acronym apostrophe from the official Internet Explorer Twitter account.

Free VM's Bad Apostrophe

Free VM’s

Next, another Mythbusters “it’s” gaffe.

sets it's targets on Bad Apostrophe

sets it’s targets on

Finally, from the generally funny “Modern Seinfeld” Twitter account (@SeinfeldToday), a present-tense verb with an extra apostrophe that’s not so amusing.

mugger let's him keep it Bad Apostrophe

mugger let’s him keep it

Look guys, I understand that the Internet is a whole new world for writers, but if you’ve only got 140 characters to use on a single post, don’t make one of them a redundant apostrophe.


… like on this head-mounted flashlight package…

7 LED's Head Lamp Bad Apostrophe

7 LED’s Head Lamp

… or on this poster at the KFC in American Fork, Utah…

America's Only Authentic Sport's Car Bad Apostrophe

America’s Only Authentic Sport’s Car

… or on this API documentation page written by programmers at

Set's - Edit’s - Delete’s Bad Apostrophes

Set’s – Edit’s – Delete’s

… or this article on about rendering in IE5

Microsoft released it's then brand new Bad Apostrophe

Microsoft released it’s then brand new

… or this article on Priceonomics about the future of journalism

let's fans choose Bad Apostrophe

let’s fans choose

… or this Seven Peaks Fun Center page about its attractions

With it's antique horses Bad Apostrophe

With it’s antique horses


Almond Joy’s got nuts, Mounds don’t.

Today’s Bad Non-Apostrophe comes to us courtesy of The Late Show with David Letterman, specifically, the Top Ten Things You Don’t Want to Hear From the Person Sitting Next to Your [sic] On A Plane.

Late Show Top Ten - sound like your bouncing Bad Non-Apostrophe

sound like your bouncing

Interestingly, the video that actually aired on The Late Show was correct. So some intern who transcribed the list for the web is probably to blame.

you're bouncing (correct)

you’re bouncing (correct)


I previously pointed out a badly-placed apostrophe in EA’s The Simpsons: Tapped Out game. Now they’ve updated the whole game with a temporary wintertime theme, and with the update came a new bad non-apostrophe.

Lets use them... Bad Non-Apostrophe

Lets use them…

Lisa would never write a sentence like that and leave out the apostrophe in “let’s.”

On Thingiverse’s Help with Barcodes page, they call for a blurring of lines between digital stuff and real-world stuff. Unfortunately, they’re also getting a bit fuzzy with their grammar.

lets blur some lines Bad Non-Apostrophe

lets blur some lines


In my TV post last week, I highlighted a few sites on which I’d seen a Bad Apostrophe or two, including GeekZenith. But as I was browsing around his site, I saw several more apostrophe problems in GZ’s stories. In fact, from the half-dozen posts that I clicked into, I found BAs in all but one of them. In short, he has a consistent problem with punctuation.

He really covers the gamut of types of Bad Apostrophes, too. From “it’s”…

... it's much better ... Bad Apostrophe

… it’s much better counter part …

... it's fifth season...  Bad Apostrophe

… it’s fifth season…

… to general possession…

... the terrorists unbridled love... Bad Non-Apostrophe

… the terrorists unbridled love…

… to present-tense verbs…

... Sony let’s slip that their Amazing Spider-Man... Bad Apostrophe

… Sony let’s slip that their Amazing Spider-Man…

... flick Oblivion get's official synopsis... Bad Apostrophe

… flick Oblivion get’s official synopsis…

… to plurals…

Should the studio’s MAKE this happen... Bad Apostrophe

Should the studio’s MAKE this happen…

he filmed his scene’s for the movie Bad Apostrophe

he filmed his scene’s for the movie

… and even names.

... the ones who flagged up Thano’s making an appearance... Bad Apostrophe

… the ones who flagged up Thano’s making an appearance…

I’m sure that if I kept reading this guy’s site, I’d amass quite the collection of BAs — one to rival that of the Wired writers. But I don’t plan to go back, because aside from the apostrophe errors, he also had lots of other grammar problems and I didn’t find his writing particularly insightful.


A recent job posting on Craigslist caught my eye, not because I’m looking for employment, but because of the interesting punctuation that one of its sentences had.

Were not looking for someone that want's to play it safe, were looking for Bad Apostrophe and Bad Non-Apostrophes

Were not looking for someone that want's to play it safe, were looking for

I think three apostrophe mistakes in twelve words has to be a new record here. Congratulations, guys!


Found on, two examples of Bad Apostrophes.

First, a Non-Apostrophe from writer Ryan Whitwam (who claims to be a “lover of the em dash and defender of the Oxford comma.”) in his story about using physics to beat the odds at roulette.

... in the players favor... Bad Non-Apostrophe

... in the players favor...

Next, while I was checking out Ryan’s page, I saw a headline for another story (by writer Natalie Shoemaker) that troubled me:

... let's you to play... Bad Apostrophe

... let's you to play...

True geeks wouldn’t write this sort of stuff, or allow it on their web sites.

Source: and

We meet again.

I read Wired‘s “Webmonkey” and “Epicenter” blogs regularly, and I’ve found a few Bad Apostrophes there.  I don’t get why these online properties owned by Condé Nast keep putting out all kinds of errors — you’d never see them in the print version of Wired magazine.

The most recent error comes from “Webmonkey” author Scott Gilbertson in his story about the release of Firefox 9.

"... gray background that let's you ..." Bad Apostrophe

"... gray background that let's you ..."