If you’re a member of the Church of Jesus Christ of Latter-day Saints, you may have heard the phrase “The Church is perfect, the people in the Church are not.” It’s a sentiment with which I agree, and after spotting the following BA in the Ensign, I’m extending that exception to include the punctuation in the Church too. In the November 2012 Ensign report of Elder Richard G. Scott’s October General Conference talk, we see this:
Ensign – four generation’s
The problematic apostrophe extends across all media formats of the same talk: the Church’s Gospel Library app…
Gospel Library – four generation’s
… and the official LDS.org page for Elder Scott’s talk.
lds.org – four generation’s
In the talk, Elder Scott was quoting from the journal of his late wife. Perhaps the BA originally came from Jeanene Scott’s journal, or from Elder Scott himself, but I don’t blame either of them, even if this is the case. I do blame the Church’s copy editors, who usually clean up grammar and punctuation in stuff like this before it gets released to the public.
This one comes to us via my sister-in-law, who shared this photo from Disneyland’s official Facebook page.
make it’s debut
If I had any of these shirts, I would be ashamed to wear them because of their apostrophe errors.
Spotted on a co-worker in American Fork, Utah (Nick says he bought the shirt at Target):
NYC dont sleep
Spotted on random teenager at Trafalga in Lehi, Utah:
Life Has It’s Up’s and Down’s
And on an MLM company called Ameriscience’s polo shirt:
natures perfect blend
Here are a few of examples of incorrect “it’s” usage from just the last couple of weeks.
When I was trying to decide whether I wanted to start watching the TV show Enlightened or not, I found this on a 2011 PopWatch review by Christian Blauvelt of the pilot:
with it’s relentlessly serene images
Then when I was trying to determine how much replacing my roof would cost, I spotted this on a web site call QualitySmith.com:
despite it’s enormous popularity Bad Apostrophe
Finally, I got an email from my city utility company with an erroneous “it’s” apostrophe:
announce it’s use of
I spotted this on the Five Guys web site when I was looking for a coupon or discount club. (They don’t have one.)
Five Guy’s has been
They can’t get the apostrophes right in their own name?
We’ve posted a few BAs from Hitfix’s Alan Sepinwall since I started reading his columns regularly. Does Hitfix not have its own copy editor? Apparently not, since I just found another one in his recent review of an episode of New Girl.
in each of their mind’s
My buddy Farns sent me another BA, this time from a company called “un-du” that sells adhesive remover.
How to remove photo’s from magnetic albums
If only there were some way to undo bad grammar…
While reading about the movie version of Ernest Cline’s Ready Player One book, I found the following Bad Non-Apostrophe on the Sparknotes Mindhut blog.
a reflection of its creators multifaceted obsession
Many online writers would go for the equally-incorrect phrasing “it’s creator’s multifaceted obsession,” but evidently Steven Romano likes to be different.
There’s a local heating and cooling company that advertises that it doesn’t need the official approval of the local consumer-affairs reporter/consumer watchdog Bill Gephardt. Utah American HVAC instead says that its online consumer reviews speak for themselves. However, when I was checking all of this out, I found the following BAs on their site.
amperage’s and part’s
Utah American doesn’t have Gephardt’s approval, and because of these errors, it doesn’t have my approval either.
… they all get “its” wrong.
First up, Andy Pag writing on Wired‘s Playbook blog about an in-flight paragliding computer.
its hard to get it right
“It’s hard to get it right” indeed.
Next, we have The Onion talking about how Women Voters Can’t Help Fawning Over Sexist GOP.
they know its no good for them
Finally, we have writer Ernest Cline announcing his new book Armada.
ARMADA is on it’s way