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Over Labor Day weekend, we took a quick trip to St. George and Las Vegas. Of course, I found a few BAs along the way.

At the gas station in Beaver when we stopped for gas:

Aztec Shuttle - Call for Time's Bad Apostrophe

Call for Time’s

At the Fashion Show mall on the Strip:

The Strips most diverse food court Bad Non-Apostrophe

The Strips most diverse food court

On an ad card that a barker gave us:

Pampas - to your hearts content Bad Non-Apostrophe

to your hearts content

A sign at the Silverton Casino:

Silverton Casino - Lets Do It Bad Non-Apostrophe

Lets Do It

On the town

Here are a few simple plural BAs that I found out and about.

At the marina at East Canyon Reservoir in Utah:

East Canyon Marina - Jet Ski's Bad Apostrophe

Jet Ski’s

On a license plate frame in American Fork, Utah:

Auto's Inc licence plate frame Bad Apostrophe

Auto’s Inc

(Their web site correctly just lists the business name as just “Autos, Inc.”)

At the Fashion Corner store in Lehi, Utah:

Graphic Tee's Bad Apostrophe

Graphic Tee’s

Another one for the Wired Wall of Shame, this time from a Wired Design story about Instagram’s new Hyperlapse app.

let's you | proper API's Bad Apostrophes

let’s you | proper API’s

From a Fox News story about ways I Love Lucy would be different today:

The Ricardo’s lived Bad Apostrophe

The Ricardo’s lived

On a CBS slideshow about Comic Con memories:

CBS - in years' past Bad Apostrophe

in years’ past

(I think someone got confused about what the phrase means. The years aren’t owning anything here, guys.)

And in a story about Modern Family: - on Wednesday's Bad Apostrophe

on Wednesday’s

(Wow, we’ve got CBS, Fox, and ABC… we just need an NBC show to call out here and we’d be have the big four.)

From a GeoTrust knowledge base article about installing SSL certificates:

Geotrust - other web server's Bad Apostrophe

other web server’s

And on the web site of an Asian restaurant in American Fork, Utah:

Temptasian - Promotion's Bad Apostrophe


(Note the page title right above is correctly just “Promotions”.)

Usually when I showcase stuff that I’ve gotten in my email, it’s from people who are specifically pointing out Bad Apostrophes themselves. (, yo! )

But this time, we’re talking about regular emails that I got from companies that unintentionally contained BAs. First up, Discount Filters. My wife finally replaced the water filter in our fridge (we’d been putting it off for 8 years!), and we got this email:

Discount Filters - on it's way Bad Apostrophe

Discount Filters – on it’s way

Next, Cold Stone Creamery sent this to me back in June:

Coldstone - Father's, Dad's Bad Apostrophes

Father’s, Dad’s

Come on, guys! Have a copy editor take a quick look at your stuff before you send it out! (Especially if it’s going to be used as an email template going forward.)

This BNA from the Huffington Post came on my radar back in March, but I’m just getting around to posting it now.

HuffPo - lets not forget Bad Non-Apostrophe

lets not forget

I promise, if you send in a BA, I’ll be quicker about posting it than this one.


I took my family to Disney World and all I got was this lousy post about a few Bad Non-Apostrophes.

First, the confirmation email that Advantage Rent A Car sent us:

Advantage Rent A Car - manufacturers instructions Bad Non-Apostrophe

manufacturers instructions

Next, at Magic Kingdom on the Swiss Family Treehouse:

Ships Log Bad Non-Apostrophe

Ships Log

And finally, when we took a side trip to Weeki Wachee Springs State Park, I found out that pirates plunge.

Weeki Watchee Pirates Plunge Bad Non-Apostrophe

Pirates Plunge

(Should be “Pirate’s Plunge” to indicate ownership.)

“it’s” BAs (and “its” BNAs) are our number one issue on Bad Apostrophes. People just don’t seem to understand how “it’s” is supposed to work. (Personally, I don’t find it to be a difficult proposition.)

From the documentation of Setasign’s FPDI project:

it's bookmark outline is gone Bad Apostrophe

it’s bookmark outline is gone

From a ScreenCrush article on the Avengers movie:

ScreenCrush - obtaining it’s PG-13 rating Bad Apostrophe

ScreenCrush – obtaining it’s PG-13 rating

From a article discussing The Good Wife:

CBS - its time to say goodbye Bad Apostrophe

CBS – its time to say goodbye

In an email from Rita’s Italian Ice:

Rita's - making it's debut Bad Apostrophe

Rita’s – making it’s debut

On a slideshow talking about which cosmetic surgeries are most popular in which states:

Total Beauty - to be it's bustiest Bad Apostrophe

Total Beauty – to be it’s bustiest

(In addition to the BA, I also take exception to the description of Utah as part of the Northwest. “Mountain West” or just “the West,” sure. “Northwest,” no.)

From a Damn Interesting article on a crazy guy who won on the game show Press Your Luck:

DamnInteresting - beyond it's 30-minute format Bad Apostrophe

beyond it’s 30-minute format

From an Overthinking It article on the “case of the week” phenomenon:

its important that Bad Apostrophe

its important that